A DOMAIN NAME SHOULD BE THE FIRST THING YOU SEARCH AND SECURE FOR YOUR NEW BUSINESS IDEA – ARGUABLY BEFORE YOU GO TO A BRAND AGENCY.

Why? Because of recall. Because someone (the potential buyer) needs to remember your name easily. And because contact should be as easy as possible via that name… info@YOURBRAND.

Not your-brand@a third party supplier… not info@your-brand-name dot something obscure!

If you’re selling into a market that already has other players, you need to be remembered at a flick of a switch. Marketing can help your brand be remembered but if the URL is difficult, unusual or needs explaining, it’s going to take big budgets to fix.

But, domain names are being bought up on a daily/weekly basis so how do you secure the best brand name available?

SEARCH! And I mean spending days and weeks SEARCHING.

They are out there… at a price. And that price is determined by many things such as availability, sector, name length (how many words) and suffix (dot something – which could be anything from dot com or dot co dot uk to dot Ai.

We have been investing in domain names for over twenty years and have some absolute stars such as: SelectBeauty(.)com, Smashing(.)co(.)uk, ZoneShipping(.)com, SelectCannabis(.)co(.)uk, VitalParis(.)com, CommunityNews(.)co(.)uk and HouseFile(.)com.

Go to www.smashing.uk for more name ideas