Domain names are increasingly valuable brand assets, not simply web addresses. For a new business or a rebrand, the right domain can become the digital equivalent of a prime piece of commercial property – memorable, relevant and capable of supporting the brand for years. A strong name can communicate what the business does, where it operates or what it stands for before someone has even reached the website. It can also have SEO value: Google says the words in a domain are one of many signals it considers when assessing relevance, although an exact-match domain does notautomatically rank highly.
There is also a crucial issue of control and ownership. Technically, you register rather than permanently own a domain, but maintaining that registration gives you control over the digital identity attached to it. That can include your website, subdomains, marketing campaigns and, importantly, professional email addresses such as hello@yourbrand.com. A domain therefore becomes part of the company’s infrastructure and credibility, rather than something that can simply be swapped without consequence. ICANN itself advises businesses to treat domain registrations as assets within their normal asset-management and risk-management processes.
The bigger opportunity is that a great domain can outlive the business model that first sits behind it. A company may change its products, markets or positioning, but a strong, memorable brand name can retain value and potentially become a saleable digital asset in its own right. That’s why choosing a domain at the start – or securing the right domain during a rebrand – deserves the same thought as choosing the company name, logo and other core brand assets.
Here’s a list (but not all) of available domain names from our own portfolio:
ZoneShipping-com, BeautyIndex-com, SelectBeauty-com, CrucialCruises-com, CrucialGolf-com
VitalVietnam-com, SelectHunting-com, HuntingRebel-com, BrandyPunch-com, GinPunch-com,
WhiskyPunch-com, TequilaPunch-com, CiderPunch-com, VivaChampagne-com, RumFever-com
VivaRum-com, CloudEscort/s-com, CyclingRebel-com, GardeningAwards-com, HouseFile-com,
VitalFishing-com, PrizeRugby-com, SelectRugby-com, IdealRugby-com, RugbyWizard-com, RugbyRebel-com
RugbySeason-com, SelectCurry-com, CurryFile-com, TotalTapas-com, VitalFrance-com, VitalParis-com
VitalItaly-com, Econaccount-com, Smashing-co-uk, SelectLondon-co-uk, SmashingPR-co-uk
SelectCannabis-co-uk, CompleteCannabis-co-uk, CoffeeWise-co-uk, TotalCoffee-co-uk
GoldPlatinum-co-uk, EnergyForecasts-co-uk, ElderFlowerGin-co-uk, RhubarbGin-co-uk
OrangeGin-co-uk, AppleGin-co-uk, WineAwards-co-uk, GardeningDiary-co-uk, GardeningNews-co-uk
HarwichProperty-co-uk, HadleighProperty-co-uk, SouthwoldProperty-co-uk, SheringhamProperty-co-uk
BurnhamMarketProperty-co-uk, AldeburghProperty-co-uk, ManningtreeProperty-co-uk, FelixstoweProperty-co-uk
FakenhamProperty-co-uk, NewmarketProperty-co-uk, FramlinghamProperty-co-uk, WoodbridgeProperty-co-uk
SaxmundhamProperty-co-uk, HolbrookProperty-co-uk, MaldonProperty-co-uk, BrancasterProperty-co-uk
StowmarketProperty-co-uk, ShotleyProperty-co-uk, LongMelfordProperty-co-uk, LavenhamProperty-co-uk,
BuryStEdmundsProperty-co-uk, DedhamProperty-co-uk, ChineseNoodles-co-uk, CommunityNews-co-uk,
