Instagram
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- Best times: Weekdays between 11:00 a.m. to 1:00 p.m. and 7:00 p.m. to 9:00 p.m.
- Best days: Monday, Wednesday, Thursday, and Friday.
- Avoid posting on Sundays.
Facebook
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- Best times: Weekdays between 9:00 a.m. to 2:00 p.m.
- Best days: Tuesday, Wednesday, and Thursday.
- Avoid posting on weekends, particularly on Saturday.
X/Twitter
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- Best times: Weekdays between 9:00 a.m. to 3:00 p.m.
- Best days: Tuesday and Wednesday.
- Twitter tends to have more consistent engagement throughout the week, so posting during business hours on weekdays is generally effective.
LinkedIn
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- Best times: Weekdays during business hours, especially Tuesday, Wednesday, and Thursday.
- Avoid posting on weekends.
Pinterest
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- Best times: Evenings and weekends, especially Saturday mornings.
- Pinterest users often plan and search for ideas in their free time, so weekends and evenings can be particularly effective.
Remember that these are general guidelines, and it’s essential to monitor your own social media analytics to determine the specific times and days that work best for your audience. Additionally, consider testing different posting times and days to see what yields the highest engagement for your content.
