Did you know that in marketing terms, additional keyword domain names can serve as long-term free advertising for brands?

Think about it…

1. Having keyword-rich domain names can improve search engine optimization (SEO) efforts. If a domain name contains relevant keywords related to the brand or its products/services, it may rank higher in search engine results pages (SERPs) for those keywords. This increases the brand’s visibility online and drives organic traffic to its website.
2. Owning multiple keyword domain names allows a brand to dominate search results for specific keywords related to its industry. This increases brand visibility and makes it more likely for users to encounter the brand while searching for relevant information or products/services.
3. Some users might type keywords directly into the address bar of their browser, expecting to land on a relevant website. Owning keyword-rich domain names increases the chances of users reaching the brand’s website directly without having to go through search engines.
4. Acquiring keyword domain names relevant to the brand’s industry or products/services can prevent competitors from using them. This protects the brand’s online presence and ensures that users are directed to the brand’s website rather than a competitor’s.
5. Brands can use additional keyword domain names as part of their marketing campaigns. These domains can be used for specific promotions, events, or product launches, providing a memorable and relevant web address for customers to visit.
6. If a brand plans to expand its product line or enter new markets, owning keyword domain names related to those products or markets can be valuable. It allows the brand to establish a presence in new areas and attract relevant traffic to its website.
7. Keyword-rich domain names are easier for users to remember and associate with specific products or services. This increases brand recall and makes it more likely for users to revisit the website in the future. If your actual brand url (domain name) is less memorable or is hyphenated, using a single page website on a keyword domain with a link is highly valuable.

As an example: An Estate Agency in Cromer is called Smith & Jones. Apart from their own brand URL, if they owned the URL cromerproperty (.co.uk) they would likely get additional traffic via people searching for ‘Cromer Property’. If Smith & Jones are paying out for advertising, after the initial investment of buying the keyword URL, they could have free digital advertising for life.

The same could be said for any other type of business… it could be the ‘Energy’ market, a ‘Beauty’ business or a ‘Drinks’ brand. If you buy the keyword URL’s around your business model and load them with relevant content, you’ll have a free advertising space forever!