Most marketers talk about strategy. I prefer to live it.

Alongside my client work, I run GardeningDiary.co.uk – a real, growing digital brand where I create videos, test products, build partnerships, manage a website, and grow an audience from the ground up. It’s hands-on, unpredictable, and incredibly useful… because everything I learn there feeds directly into the value I bring to my clients.

Here’s why that matters for your business:

I work in real-time, not in theory

Running a live brand keeps me sharp. I’m dealing with actual audiences, real algorithms, real buying behaviours and the fast-changing digital landscape every single day.
When I make recommendations, they’re based on what’s working right now, not on dated frameworks or recycled case studies.

I understand the emotional side of building something

Growing a brand gives you thick skin and a lot of empathy. I know exactly what it feels like when a campaign falls flat, when momentum suddenly surges, or when a supplier, platform or partner throws a curveball.
That means I don’t just help with strategy – I help with the mindset that keeps a business moving forward.

I get the craft of digital marketing at a practical level

From video scripting and editing to SEO, email flows, product testing, UX refinement and community management – I’m doing it all, every week.
This gives you a marketer who doesn’t just advise on digital tactics but actually executes them in a real environment.

You benefit from the experiments I run on my own time

Gardening Diary acts as a testing ground. I try new formats, tools, content ideas, and optimisation strategies on my brand first.
So when I bring an idea to you, it’s already been through real-world testing — saving you time, budget, and risk.

It proves I genuinely love what I do

I don’t build a brand in my spare time because I have to.
I do it because marketing, storytelling and building communities are things I’m genuinely passionate about.
Clients can feel that enthusiasm, and it tends to make the work better, faster, and more enjoyable.

It strengthens my expertise in sustainability and consumer behaviour

Gardening Diary sits at the intersection of nature, eco-conscious purchasing and practical product use – all areas where consumer expectations are shifting fast.
That insight carries over beautifully into SME marketing, especially for brands trying to align with modern values.

In short:

By growing my own brand, I stay hands-on, up-to-date, and deeply connected to what actually drives growth today.
And that means when we work together, you don’t just get a marketer – you get someone who’s firmly in the trenches with you.